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CASE STUDIES - Ecommerce

Ecommerce is the most demanding segment in digital marketing perspective. This segment completely depends on online users for its sales. It is the only segment where all the aspects of digital marketing can be utilised to its fullest strength. Website optimization for organic search, sales conversion tracking, shopping ads, payment gateway integration is possible on an Ecommerce site. This means that all the processes from product setup to receiving payment is trackable & can be optimized online.

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Search ADs Gulf has been fortunate and instrumental in serving Ecommerce sites like Bellefit, Topsmartaccessories, Alissi Bronte with phenomenal success over its Return On Investment. 

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Our approach to every cases is absolutely professional and unique with some set systems & processes. We do a thorough brand & competition analysis, existing online medium assets analysis & consumer behaviour analysis and then propose a content calendar plan (inludes brand activation strategy) and media buying plan to go ahead with the desired outcome from the advertisement campaigns. 

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We have listed down a sample of our best performing AD campaigns to help you evaluate our strengths

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BELLEFIT

Bellefit is an apparel ecommerce company in US manufacturing and selling women's postpartum girdles, corsets, shapewear and other undergarments. Primarily, interested in increasing unique visitors to website, thus, improving sales online through their platform.

Proposed a two pronged strategy for increasing traffic which includes SEO (Organic search) and Social Media. The website was already experiencing a traffic of 11,000 approx per Month before we took charge of the project. After a thorough research on it's key competitors SEO strategy and keywords, we proposed a list of 200 keywords for off-page optimization and a complete analysis report for on-page optimization, thus, fixing current loop holes. Improved all website loading speed, fixed all coding errors which restricted the flow of Google crawlers or bots and inserted necessary meta tags in respective pages. Targeted top 30% of the keywords which were already in 100 Google search rank. Used relevant backlinks from relevant websites to avoid Google penalties. The outcome was amazing and website got ranking for 35 out of the 200 keywords in top 10 Google search rank in 4 months time, thereby, increasing the traffic to 18,000 per month (a spike of 39%). By the time we have seen a spike of traffic to 53,000 per month, we managed to pull all 155 keywords in top 10 Google search rank in 2 years time. SEO alone accounted for 70% of the total traffic to Bellefit.

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Social Media was equally exciting and intriguing as well. We had a task to compensate outcome in a short time irrespective of SEO's long drawn time consuming process. Our focus into direct sales prompted to suggest a strategy to implement Social media influencer program. Where we had to recruit atleast 5 mommy bloggers/ influencers every month and push our recommendation through guest blogging and video interview for influencing audience. Besides, a content plan every month with one activation to keep the flame on. Influencers reached out to a whooping 15,000 audience in a short span of 1 month  ensuring a 300 units sale every month.

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