Lead generation agency, SAG Digital specializes in connecting businesses with potential customers. Through strategic marketing campaigns, data analysis, and targeted outreach, identify and qualify leads, nurturing them into valuable prospects. Leveraging various channels such as social media, email marketing, SEO, and content creation, optimize client visibility and engagement. With a focus on generating quality leads that align with client objectives, we employ innovative techniques and technologies to maximize conversion rates and drive business growth. Committed to delivering measurable results, they play a pivotal role in expanding client networks and increasing revenue streams.
CASE STUDIES - Healthcare
Healthcare segment is quite different to food & beverage or fmcg segment in digital marketing perspective. It caters to B2C group, but, not to the masses. Consumers are very selective and the whole customer journey depends on trust. Most of the time doctors or healthcare service providers are presumed to be the influencer other than the treatments.
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Search ADs Gulf has been fortunate and instrumental in serving healthcare services for the both hospital & clinics in UAE and Bahrain. Primary objectives to any advertising campaign is centered around lead generation or appointment booking objectives. Delivered successful performance marketing campaigns for dental, cosmetic surgery and hair transplant clinics. IVF, maternity, opthalmology, paediatrics, orthopedics, diabetes and health checkup for hospitals
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Our approach to every cases is absolutely professional and unique with some set systems & processes. We do a thorough brand & competition analysis, existing online medium assets analysis & consumer behaviour analysis and then propose a content calendar plan (inludes brand activation strategy) and media buying plan to go ahead with the desired outcome from the advertisement campaigns.
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We have listed down a sample of our best performing AD campaigns to help you evaluate our strengths
NOA DENTAL
Noa Dental clinic in Mankhool, Dubai was struggling with lead generation for dental braces and invisalign. Leads cost per conversion was considerably high and only limited to inappropriate Google search ads setting. Appointment was rarely converting from the leads.
After a thorough study on the brand and location, it was concluded that there are two major reasons for the lead generation campaign not succeeding. One reason was due to the incorrect landing page design for the braces with improper call to action. Second reason was the lag in keyword research and inproper choice of negative keywords which apparently was increasing the cost per click.
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Search ADs Gulf took both the reasons into consideration in it's first approach to get the impact. A landing page design was proposed as per lead generation standards and best practices for braces. Then the link was used for both Facebook ads manager and Google search ads campaign. A lead generation objective ad campaign and traffic ad campaign was created with a series of communication with hypertargeting selective locations based on existing clientele location. Interests group includes all fashion and orthodontics related terms with age group targeted to 20 - 45 years. 300,000 estimated audience size was targeted through the filters.
The outcome was phenomenal where Noa dental clinic recieved around 110 leads for braces and 45 leads for invisalign in a month's time at 15% bookings for appointment.
