Lead generation agency, SAG Digital specializes in connecting businesses with potential customers. Through strategic marketing campaigns, data analysis, and targeted outreach, identify and qualify leads, nurturing them into valuable prospects. Leveraging various channels such as social media, email marketing, SEO, and content creation, optimize client visibility and engagement. With a focus on generating quality leads that align with client objectives, we employ innovative techniques and technologies to maximize conversion rates and drive business growth. Committed to delivering measurable results, they play a pivotal role in expanding client networks and increasing revenue streams.
CASE STUDIES - Food & Beverages
Food & Beverages segment is very unique to digital marketing prespective. Most of the times it caters to B2C target audience primarily. But, it carries a very thin line difference with marketing products in the FMCG segment which ideally caters to B2C as well.
Search ADs Gulf has been fortunate and instrumental in serving multiple F&B categories in fine dining, QSR, hotels, sports bar, premium casual, cafe, bistro, ethnic restaurants in UAE. Planning & execution is always in line with increasing footfalls or online home deliveries or subscribing events or brand launch.
Our approach to every cases is absolutely professional and unique with some set systems & processes. We do a thorough brand & competition analysis, existing online medium assets analysis & consumer behaviour analysis and then propose a content calendar plan (inludes brand activation strategy) and media buying plan to go ahead with the desired outcome from the advertisement campaigns.
We have listed down a sample of our best performing AD campaigns to help you evaluate our strengths
FARZI CAFE
Farzi Cafe is an Indian modern bistro known for it's molecular gastronomy and culinary presentation. It launched a new branch in Mall of the Emirates after a huge success of the City Walk branch. But, to management's surprise it did not perform as expected after the launch.
After a thorough study on the brand and location, it was concluded that there are two major reasons for the brand failing to perform like the parent brand. One reason was due to the mall branch was outcasted by other cheaper option available in the food court in contrary to the standalone branch. Second reason was due to the ignorance of it's die hard fans about the branch in the mall.
Search ADs Gulf took the second reason into consideration in it's first approach to get the impact. There is a series of communication conceptualized around video and creatives to convey the foodie audience that "Farzi Cafe is Now serving at Level 2, Mall of the Emirates". AD campaigns were launched through Facebook ADs manager and Google display ADs with a hypertargeting location of 2 miles around Mall of the Emirates. Interests include food, restaurant, Indian cuisine, gastronomy,
gourmet, food styling, shopping etc. with an age group around 18 to 45 years. ADs were published with an audience size of 200,000 in Mall of the Emirates for 30 days time period. Similarily, 4 video campaigns with the Mall of the Emirates branch were published with the sponsored message campaign objective. All the sponsored AD campaigns were backed by social media influence program with around 500,000 reach to foodie fans associated with the micro influencers.
The outcome was phenomenal where Farzi Cafe, Mall of the Emirates branch recieved around 75 bookings through message ads & online reservations in a month's time.
